Living Creatures logo design

I was looking for a logo for the collective I am building, called Living Creatures — focused on the distribution of traditional media through multimedia campaigns. Because the studio is still at a grassroots level, I designed this myself.

I wanted it to somehow reflect The World tarot card, symbolising the studio’s approach towards taking multi-disciplinary art, unbound by medium and genre, and bringing it to wider audiences. This card shows a multifaceted set of creatures from Jewish mythology, commonly called a Tetramorph or Living Creatures.

My tendency in graphic design is always to come back to illustration, and I am not a fan of designing hyper-minimalistic logos, so I set out with the very specific intention of focusing on these four characters, entangled in their tetramorph form, as one complete piece.